The 2015 Rand McNally Road Atlas has recently been released and gracing this year’s front section of the atlas is a special half-page feature on Helena, Montana.
For over 155 years, Rand McNally has been collecting road travel information and publishing industry-leading maps and atlases. The Chicago-based company also features six small towns in their annual publication. Highlighted are six communities that were named Most Fun, Best for Food, Friendliest, Best for Geocaching, Most Beautiful and Most Patriotic. These towns are the winners of Rand McNally’s Third Annual Best of the Road contest.
Helena, Montana is featured in a half-page editorial as Winner, Best for Geocaching. The Helena section begins:
When it comes to treasure hunts, Helena is no novice. In July of 1864, four miners, down on their luck, gave it one last chance – and struck it rich. The so-called Last Chance Gulch grew almost overnight, producing an estimated (in today’s dollars) $3.6 billion in gold over 20 years. Nearly 150 years later, Helena’s main street is still called Last Chance Gulch, but GPS units have replaced sluice boxes, and hidden caches and geocachers have replaced hidden veins of gold and prospectors.
The article goes on to talk about Helena’s ideal location for travelers between Yellowstone and Glacier National Parks. The article also highlights Bike Helena and Helena’s trail system as well as Helena’s mobile walk app, Last Chance Tours, Gates of the Mountains, Last Chance Wagon Ride Dinners and the Montana Historical Society. Geocaching Co-Founder Bryan Roth says, “Helena taps into the story-telling power of a Geocaching GeoTour to guide adventurers through unspoiled forests and the history of Montana’s Capital City. The 38 geocaches on the GeoTour are a perfect way to showcase this community full of family fun.”
The Best of the Road title was the result of an online voting campaign, video submission and essay spearheaded by the Helena Tourism Alliance and Helena Tourism Business Improvement District. Helena Tourism Alliance Executive Director, Heidi O’Brien says, “The Best of the Road title has literally put Helena, Montana on the map. We are so excited to have the atlas in hand. It’s wonderful to see Helena as a featured community in this national publication.”
The Helena Independent Record just ran a cover story on Helena’s Rand McNally feature and it can be found here: http://helenair.com/news/local/helena-hopes-rand-mcnally-listing-brings-geocaching-tourists-to-town/article_9df84036-d40c-11e3-b9f0-001a4bcf887a.html